Why is it important to qualify customers over the phone?

Qualifying customers over the phone is crucial for assessing the risk associated with renting a vehicle to them. This process involves gathering relevant information that allows the rental company to evaluate the customer's creditworthiness and driving history, which is important for minimizing potential losses from issues such as accidents or unpaid rentals. By understanding a customer’s background, the company can make informed decisions about which customers are most reliable and which may pose a higher risk.

This risk assessment helps ensure that the rental process is secure and that vehicles are entrusted to responsible individuals. It also assists in determining whether additional security measures, such as requiring a larger deposit or special insurance coverage, are necessary. Overall, assessing risk effectively protects both the rental company and its fleet while ensuring a smoother rental experience for customers.