What is the primary factor influencing rental rates at Enterprise?

The primary factor influencing rental rates at Enterprise is seasonal demand. Rental rates typically fluctuate based on various seasons throughout the year. During peak seasons, such as summer vacations or major holidays, demand for rental cars increases significantly as more people travel. This heightened demand can lead to higher rental rates as Enterprise adjusts their prices to reflect the increased interest in their vehicles. Conversely, during off-peak seasons, when fewer people are renting cars, rates may drop to entice more customers. Understanding this dynamic helps customers anticipate costs when planning their rentals. Seasonal factors also motivate rental companies to manage their fleets and pricing strategies effectively to maximize revenue and ensure availability during busy times.