What are the three critical questions to ask customers?

The correct answer focuses on assessing the customer's overall experience, satisfaction level, and areas for potential improvement. Asking about the entire rental process provides comprehensive feedback, allowing the company to understand the customer journey from start to finish. Inquiring about complete satisfaction helps gauge whether the service met the customer's expectations. Lastly, asking what could be improved offers the opportunity for constructive criticism, which is vital for service enhancement and customer retention.

This set of questions is particularly useful for gathering actionable insights that can lead to improved strategies in customer service and operational practices. Understanding satisfaction and improvement areas directly aligns with business goals of enhancing customer loyalty and experience.

The other choices, while they contain relevant questions, either focus too narrowly on specific aspects of the experience or don't address the overall satisfaction and improvement areas adequately. For instance, some options might ask about enjoyment or specific features, which are valuable but less comprehensive when it comes to identifying systemic issues or qualitative feedback that can drive broader improvements.